AI in real estate - From Prompt to Process

Artificial intelligence is already fundamentally changing the real estate industry, and this trend is rapidly accelerating. AI makes processes more efficient and saves both costs and human capital. From market analysis, construction and planning to communication and marketing, AI is a valuable component of the individual stages of the real estate value chain. Our seminar not only provides the necessary basics, but also imparts practical and application-oriented knowledge with established use cases from the real estate industry. Questions such as ‘What is AI – and what is it not?’, ‘What data does AI need?’, ‘Which AI tool works best for which process?’, and ‘What does a realistic use case workflow look like?’ will be answered during the seminar. Participants learn how to use generative AI safely and purposefully – from the initial prompt strategy to its permanent integration into everyday work. In addition to developing, testing and documenting specific use cases, a solid understanding of the AI tool universe is built up. The course demonstrates how tools and data can be used effectively in a business context and how processes in real estate practice can be optimised in the long term. The focus remains consistently on the business requirements of the real estate industry.